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Netflix cuts 300 more jobs after subscriptions fall

Netflix cuts 300 more jobs after subscriptions fall

The firm has said it expects its subscriber count to fall by another two million in the three months to July, after dropping by 200,000 earlier this year.

Surveys by Kantar research firm consistently identify saving money as the number one reason for cancelling streaming services - even in the US, where overall streaming subscriptions have held steady, unlike the UK.

On Thursday, Ted Sarandos, the company's co-chief executive, told an audience at a conference in Cannes on Thursday that Netflix was in talks with many companies as it explores new advertising partnerships to appeal to price-sensitive audiences.

"We're not adding ads to Netflix as you know it today. We're adding an ad tier for folks who say 'Hey, I want a lower price and I'll watch ads'," Mr Sarandos said at Cannes Lions.

The job cuts at Netflix come amid rising worries in the US that the labour market boom the country has enjoyed since the pandemic is coming to an end.

 

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Signs of slowdown are particularly evident in the tech sector, where start-ups have cut nearly 27,000 workers since May - roughly double the number recorded in all of 2021, according to layoffs.fyi, which tracks publicly announced redundancies.

Firms in the housing sector have also announced hundreds of cuts in recent weeks.

The head of America's central bank told members of Congress this week that its efforts to bring down rapidly rising prices by raising interest rates risk triggering a sustained economic slowdown, but were worth it to restore price stability.

"We're not trying to provoke, and don't think we will need to provoke a recession," Federal Reserve chairman Jerome Powell said.

But he conceded in response to questioning, it's "certainly a possibility".

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